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I Wrote This

I Wrote This: Why Do We Buy Video Game DLC?

Once a month for the last few years I’ve turned Microsoft Rewards points into credit to purchase digital goods from the Windows Store. Music, movies and television shows, I’ve used those points to fund it all. In fact, I’ve now got an impressive movie collection that includes the entire Harry Potter, Avengers and 007 movies that feature Daniel Craig. I rarely get the opportunity to finance video game DLC with the Microsoft Points that I save. It’s gotten too expensive.

In the last five years downloadable content has become an uncontrollable kraken. What once was a quick and straight forward way to get some added value out of a game you’ve already purchased has been twisted and morphed into something gamers of five years ago wouldn’t recognize after stepping out of a time machine.

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